Deb Alcadinho, Chief Impact Officer and Founder of Business 4 Social Good, leads Canada’s only social impact training and consulting company dedicated to women entrepreneurs. With an unwavering commitment to addressing societal inequities and environmental challenges, Deb guides women founders to uncover a core purpose beyond profit and make meaningful investments in their communities.

Under her leadership, Business 4 Social Good has experienced impressive growth of 40% over the past two years. A testament to Deb’s programming, her clients have uncovered their core company purpose leading to a defined and deepened local and global impact. With a clarity of purpose, three-quarters of them have aligned with the United Nations Sustainable Development Goals focused on promoting gender equality, preserving our oceans, social justice, and environmental stewardship, while forging strong partnerships with vendors, engaging customers, employees and the community.

Deb brings a wealth of entrepreneurial wisdom to her endeavours, with over 40 years of experience owning, leading, and operating businesses across eight diverse industries, including food service, marketing and branding, and business advising.

Committed to enriching her community, Deb mentors women entrepreneurs at The Forum while teaching a segment on impact and sustainability to the E-Series course to over 500 entrepreneurs since 2022. Her expertise has been sought after by institutions such as the University of Victoria and Camosun College, where she has previously served as a mentor. As a respected speaker, Deb delivers guest lectures at the Smith School of Business at Queen’s University and actively contributes to the Royal Roads University BCom programs, focusing on social impact, social innovation, and social entrepreneurship.

Her expertise and dedication have extended to raising awareness about violence against women and girls, spanning more than three decades of active involvement through her voice, resources, philanthropy, and time. Today, she focuses her social impact efforts on combating sexual exploitation, and human and sex trafficking, collaborating closely with the respected Joy Smith Foundation, which serves as Canada’s leading authority on this pressing issue. Deb currently holds a board position at Female Wave of Change Canada and has previously served as the president of the Westshore Soroptimist Society for Women & Families. She has also been an active member of the local Soroptimist chapter in Victoria, BC.