April 26th | Breakout Session
Kick Start, Finish and Execute Your Marketing Strategy For Your Most Successful Year in Business Yet and
Sprinkle Some Charisma Into Your Leadership!

Moderator:  Michelle Ricketts, GYB Chair, CEO

“Kick Start, Finish and Execute Your Marketing Strategy For Your Most Successful Year in Business Yet”

Have you grown your firm to a certain level on primarily sales-led initiatives but now things are starting to plateau? It may be time to make a more serious investment in marketing. But where do you start? Start with Strategy First.

Strategy First is our 60-day proven marketing strategy process. In this presentation you’ll learn what it is, what’s involved and how to do it yourself. In this engaging presentation, learn the 7 points of a marketing strategy, and what each entails and leave the session with the confidence you’ve just learned the proven marketing strategy process thousands of North American companies use

Speaker:

New Initiatives Marketing YouTube Channel: https://www.youtube.com/@Newinitiativesmarketing/videos

AND

“Sprinkle Some Charisma Into Your Leadership!”

This presentation explores the art of developing charisma as a key attribute for effective leadership. Charisma is dissected into three essential components: Presence, Warmth, and Power. Through an engaging power point presentation, interactive exercises and a guided visualisation, participants will learn practical strategies to enhance each aspect and become more charismatic leaders.

  • In the first section, “How to Improve Presence,” attendees will grasp the significance of body language, active listening, and power behaviours in cultivating a commanding presence.
  • The second section, “How to Improve Warmth,” delves into empathy, authenticity, and relationship building as core elements of warmth.
  • In the third section, titled “Enhancing Your Power,” attendees will explore the art of leveraging clothing to their advantage, honing their communication skills, and making assertive decisions. We’ll also watch a video featuring Tony Robbins, a charismatic leader, in action as a real-life example.
  • In the final segment, we will delve into the significance of self-confidence. Participants will embark on a guided visualization journey, allowing them to vividly envision themselves exuding charisma and leading with confidence.

Upon concluding the presentation, participants will have the tools and insights needed to create a personal action plan for developing their charisma, ultimately unlocking their leadership potential and driving positive change within their organizations.

Speaker: Natalie Wong, Owner, Image Reflection